ACE 2013. Class 46 - Marketing and Media Relations Programs for Targeted Publics
Don't Be Gross
The goal of the Don't Be Gross educational campaign was to use animated videos , posters (PDF) concept and slogan to make the Don't Be Gross message go viral, with QR codes for each school that would take students to a site specific to their school. The kick-off marketing communications campaign used posters, wristbands, temporary tattoos, water bottles, and soap case key chains (shown below) to direct attention to the online animated videos.
- The Don't Be Gross videos are available at dontbegross.com
- Below are example of
- Suite of products
- PDF of posters
3 separate posters below