Skip navigation.
New Mexico State University
Media Productions
University Communications

ACE 2013. Class 46 - Marketing and Media Relations Programs for Targeted Publics

Don't Be Gross

The goal of the Don't Be Gross educational campaign was to use animated videos , posters (PDF) concept and slogan to make the Don't Be Gross message go viral, with QR codes for each school that would take students to a site specific to their school. The kick-off marketing communications campaign used posters, wristbands, temporary tattoos, water bottles, and soap case key chains (shown below) to direct attention to the online animated videos.

  • The Don't Be Gross videos are available at
  • Below are example of
    • Suite of products
    • PDF of posters

3 separate posters below