ACE 2013. Class 39 - Innovative Use of Communication Technology
Don't Be Gross
This marketing campaign was designed for an in-school food safety project, raising awareness among teens about actions they take each day that are unsafe and about positive steps they can take to prevent illness. Innovation lies in the animated videos, the viral campaign to encourage social media distribution, and evaluation methods currently underway. Each school has it's own unique URL during the assessment phase, with special QR codes and posters for distribution. Logos and marketing products shown below.
Videos available at dontbegross.com
