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New Mexico State University
Media Productions
University Communications

ACE 2013. Class 35b - Marketing Communications Campaign over $1000

Don't Be Gross

The goal of the Don't Be Gross educational campaign was to use animated videos, posters (PDF) concept and slogan to make the Don't Be Gross message go viral, with QR codes for each school that would take students to a site specific to their school. The kick-off marketing communications campaign used posters, wristbands, temporary tattoos, water bottles, and soap case key chains (shown below) to direct attention to the online animated videos.

  • The Don't Be Gross videos are available at
  • Below are example of
    • Suite of products
    • PDF of posters

3 separate posters below